Digital Marketing Fundamentals from Scratch – Pilot Course

About Course

A free course designed for beginners to learn digital marketing concepts, how to create successful advertising campaigns, and analyze results. The course includes practical lessons and assessment tests.

✅ Core Skills:
Understand the fundamentals of digital marketing and why it’s essential for modern businesses.
Set up a Facebook Business Manager account and create your first ad campaign.
Design eye-catching ads using free tools like Canva.
✅ Practical Knowledge:
Analyze ad performance metrics (reach, engagement, conversions).
Avoid common mistakes beginners make in digital marketing.
Apply strategies from a real-world case study to your own projects.
✅ Bonus Resources:
Downloadable cheat sheets and templates.
Access to a private Facebook group for Q&A (optional).

Course Content

Module 1: Introduction to Digital Marketing

Lesson content: Definition of digital marketing, its importance, and examples of its channels (social media, paid advertising, SEO).
Lesson 2: The difference between traditional and digital marketing (text + comparative images).

Module 2: Create an advertising campaign on Facebook

Module 3: Campaign Performance Analysis

Student Ratings & Reviews

No Review Yet

Digital Marketing Fundamentals from Scratch – Pilot Course

About Course

What Will You Learn?

Course Content

Module 1: Introduction to Digital Marketing

Lesson content: Definition of digital marketing, its importance, and examples of its channels (social media, paid advertising, SEO).

Lesson 2: The difference between traditional and digital marketing (text + comparative images).

Module 2: Create an advertising campaign on Facebook

Lesson 3: How to create a Facebook business account (screen recording).

Lesson 4: Design an attractive ad with Canva (video tutorial).

Module 3: Campaign Performance Analysis

Lesson 5: Understand terms such as (access, interaction, conversion rate).

Lesson 6: Read reports in Facebook Ads Maneger (Images of Annotations).